Jackie Hirsch

CEO Healing Butterfly


What inspired you to start your business?

After my fifth miscarriage, I began drinking matcha and found it to be soothing and mood-lifting. I then created functional blends with real ingredients that were delicious and healthy. Our supportive functional blends such as chocolate, ginger, and pumpkin spice have a huge following among moms and customers following Keto, Vegan, Paleo diets. I also wanted to be an example to my daughter and other woman that you can “come back” from tragedy and be your best self while also helping others.

What advice would you give to other women entrepreneurs?

Go out there and make it happen. If you don’t take that first step and challenge yourself, you won’t go anywhere.  Believe in yourself. Know that you’ll make mistakes.  That is part of the fun, the adventure and the magic in the journey.

What three traits define you?

Funny, kind, persistent

What do you see as the coolest or most important trend in your industry?

People realizing that they need more nutrient dense foods that are accessible and supportive to their body. They realize many food and beverages they have been consuming are detrimental to their system and they are making changes.

As a business owner, what keeps you up at night?

I work hard at living in the present. I love the book A New Earth by Eckart Tolle, which talks about eliminating worry from your life by living in the present. This helps me to be clearer on my goals. If I eat poorly, then sometimes that is what keeps me up at night. Feeding the body the right nutrients along with exercise is vital for great sleep.

What do you love about being a business owner?

Freedom. That is what it is all about. I still work really hard, probably too hard. But I love following my dreams, passions, and just going for it. It is gratifying to show myself that I can make it happen.

What’s your favorite career moment?

For Healing Butterfly, it was when we started to get orders from amazing customers such as Disney, and Universal, or when our online sales really started taking off. It really showed that our customers love our products and keep reordering and buying more.

If you didn’t have to sleep, what would you do with the extra time?

I would work on improving my Spanish, Hebrew, and German. I would listen to more podcasts and watch foreign films and read for fun (which I don’t usually get to do). I’d probably try to go for long walks, but not in my neighborhood because we have bears. I’d watch the sunrise and the sunset everyday.

What’s the best way to start your day?

When I awaken, I make a cup of matcha (the flavors change all the time), then sit and chat a little bit with my husband, and then we both work out. This begins at 4:30 AM most weekdays and at 5:30 AM on the weekends.

As a child, what did you want to be when you grew up?

I always knew it was business. My friends from elementary and middle school still talk about how I knew I would own businesses when I grew up. Healing Butterfly is my fourth business and my favorite. It is the most fun.  .

Fill in the blank:

When I face a challenge, I... see it as an adventure.

If I could go back in time, I would tell myself to love myself more and not be so hard on myself.

The one thing I couldn’t live without is… my husband and child, and then of course air, water and food.

By this time next year, I will be… in such a great place with the business.

The best thing that happened to me last week was… I was filmed in an Advent Health commercial for miscarriage awareness.

To get my creative juices flowing, I… eat well, work out, and have some fun with my family.

Healing Butterfly

Healing Butterfly™ is an Orlando based super-foods company which began out of a personal need for healing. The company currently offer a line of Matcha blends, Turmeric Blends and Aqua Sprout™ the holy grail of plant-based proteins.

Learn more.