We are in the business of supporting female entrepreneurs. And much like many of the entrepreneurs we know, we’re pretty much unstoppable in that mission.

But gender parity in the world of commerce is no simple task. At WBENC and WEConnect International, we are approaching the challenge from multiple angles: by helping connect women-owned businesses with corporations and government entities, providing education to help businesses scale and grow, and nurturing a network of inspiring, accomplished women business owners and those who support them.

But to create truly lasting change, we know we need to also change consumer buying behaviors, to make sure everyone is aware of why, where and how to buy Women Owned, and to encourage consumers to use their economic decision-making power to help level the playing field in business and support women’s overall economic empowerment.

You can help us get there, by using your voice, actions and platform to spread the word.

Whether you are a budding entrepreneur, seasoned business owner, or consumer with a passion for inclusion and equality, we need your help!

Check out our tips below for how you can be a part of this movement.

Women Owned in the Wild

We’re excited to introduce “Women Owned in the Wild,” a transformative initiative by Women Owned designed to spotlight certified women-owned products in stores and online, creating a direct link between consumers and WBENC Certified WBEs.

This initiative not only aims to amplify the visibility of Women Owned businesses but also fosters a culture of active engagement within our network. By prioritizing WBEs based on their participation and engagement, we’re setting the stage for a reciprocal relationship where the more you invest in the community, the more visibility and opportunity you gain for your business!

Step 1: Locate a Women Owned Product

Start your adventure by shopping in your local retail locations nationwide – yes, Women Owned products are EVERYWHERE! Keep an eye out for products that display the Women Owned logo or the WBENC logo. These logos are your golden tickets, indicating businesses that are certified Women Owned and part of our vibrant community.

Step 2: Snap it Up!

Once you’ve spotted a product or business that supports Women Owned initiatives, it’s time to snap a picture! If you’re in a store, try to capture the product with its Women Owned or WBENC logo visible. Purchasing the product isn’t mandatory, but it’s a fantastic way to show direct support. Plus, it gives you a great story to share about why you chose that item!

Step 3: Submit Your Find

After you’ve captured the perfect shot, it’s time to share it with us through our submission form. Here, you’ll be able to upload your photo and provide a little background on your find.

Bonus Features

Step 4: Follow and Engage on Social Media

While waiting for your submission to be featured, make sure to follow our Women Owned Instagram and Facebook pages. Engage with the community by liking, commenting, and sharing posts. This not only supports the featured businesses but also keeps the momentum going for Women Owned products to be recognized and celebrated.

Step 5: See Your Contribution in Action

Keep an eye on our social media pages to see your submission and those from fellow supporters highlighted. When your photo is featured, we’ll share a bit about the business, the product, and your contribution to supporting Women Owned businesses. Feel proud knowing you’re helping to amplify the visibility and impact of WBEs!

Women Owned Finds!
Supporting Women Owned Businesses



Help us build a movement of support for Women Owned businesses by following these simple steps.


  • Support Women Owned businesses by exercising your purchasing power and choosing to buy Women Owned products.
  • Find products and businesses online in the Women Owned Business Directory.
  • Look for the Women Owned Logo on storefronts, product labels, and websites while shopping.
  • #MakeOneSwitch of an everyday item you buy – substituting a product from a Women Owned brand.
  • Support women entrepreneurs and the organizations who support them.



  • Join our latest digital campaign to spread the word to #BuyWomenOwned and support women-owned brands.
  • Celebrate and spread the word about your Women Owned purchases by sharing them on social media with the hashtag #BuyWomenOwned.
  • Tell your friends, family, coworkers (and that girl you met in the coffee shop line) about the Women Owned initiative and your favorite Women Owned brands.


If you are a woman business owner, read more about how to get started using the Women Owned Logo and how to join our Women Owned Business Directory.

Are You a Woman Business Owner?

Entrepreneurship is not for the faint of heart — if you have started a business, your efforts are fueling the economy. As women, we fill many roles in the lives of others and aspire to fulfill all of them as we tend to our responsibilities. We See You!

The Women Owned community encourages you to remain strong in the face of challenges, stay true to your vision, and keep going no matter what phase of the business journey you are in. Gain insight on all things Women Owned and remain inspired by subscribing to our weekly newsletter! Get weekly inspiration and resources delivered straight to your inbox — including programs and opportunities for women entrepreneurs, advice from female founders, and motivation to build wealth financially, emotionally, and mentally.

Browse the online Women Owned Businesses Directory
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