We are fueling economic growth by building a movement of support for Women Owned businesses – with your help!

We know that women are keys to a healthy economy, holding purchasing power, investing in their families and local communities, and running amazing businesses. Purchasing products from Women Owned businesses not only supports female entrepreneurship (that in itself a wonderful thing), but also fuels overall economic growth. Best of all? Women Owned brands are making products that are everyday essentials, make great gifts, or that you didn’t even know you needed! This makes incorporating Women Owned products into your buying behavior easy if you know where to find them. That is where we come in – discover your next favorite way to #BuyWomenOwned.

Creating an interface that allows consumers to interact with women-owned brands is one of many ways we contribute to the growth of women as individuals and in business. At Women Owned, we hear and see the challenges women face and bring awareness to them by providing resources for financial, mental, and emotional obstacles. We know how much work and dedication goes into bringing a vision to life and spotlighting and supporting Women Owned businesses on various platforms truly celebrates our mission.

Women Owned is an initiative from the Women’s Business Enterprise National Council (WBENC) and WEConnect International to garner consumer support of Women Owned businesses. We support female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned.



Across the globe Women Owned businesses supply an incredible range of products and services. The Women Owned Logo enables consumers to identify those products and services supplied by Women Owned businesses during their shopping experience.

Any storefronts, websites and product labels bearing the Women Owned Logo have been certified as at least 51 percent owned, operated and controlled by a woman or women by WBENC in the United States and WEConnect International globally.

Learn more about certification and how you can use the Women Owned Logo.

Get Certified


Our goal is to help consumers find Women Owned businesses, products or services to meet their specific needs and serve as a destination for socially-conscious shoppers and supporters of women’s economic empowerment. Check out our Directory of Women Owned Businesses to browse hundreds of brands that we have vetted and certified as truly women-owned businesses. We do the research for you so you can be certain your investment is supporting women entrepreneurs.

Browse Directory
Browse hundreds of brands in the Online Women Owned Businesses Directory.
Dive deeper into navigating the Women Owned Directory search and filters.
Why Buy Women Owned

When you support Women Owned businesses, you are investing in women’s economic empowerment, gender parity in commerce, vibrant communities, and the growth of the economy overall. Buying Women Owned is both socially conscious and economically sound. Here’s why:

Your support for Women Owned businesses is an investment into a future of economic success, innovation, and equality. We think these Women Owned business statistics speak for themselves – ready to join our movement to support Women Owned business? Learn how to get more involved.

Get Involved

Beyond the Purchase | Supporting Women Entrepreneurs

To support women-owned businesses, we go beyond our main Call to Action #BuyWomenOwned and tackle the comprehensive process of women’s entrepreneurship by acknowledging social expectations, personal and professional life balance, and scarcity of resources for women in a male dominated society.

How do we do this?

By encouraging all women business owners, from solopreneurs and micro-business owners to owners of large name brands, to interact with one another to create a community of support and innovation. The great news? Certification gives you a built in community of women entrepreneurs to network with and learn from. And if you are craving even more best practice sharing and inspiration, head to our Women Who Own It page to read articles and discover our podcast interviews of hundreds of female founders and owners leading today’s Women Owned businesses.

Women need women to cheer them on! Empower other women business owners by listening and networking with them, sharing resources, investing in their products or services, and showing support on social media.

Join the movement to support Women Owned businesses!