#MakeOneSwitch | Buy Women Owned Fall 2023

For Them. For You. For Her.

Women-owned businesses need our support now more than ever.

The impact of the pandemic, shortages and current economic turmoil has further widened the disparity between women-owned businesses, particularly those owned by women of color, and other businesses. Closing the revenue and employment gap by supporting and revitalizing women-owned businesses will not only help to fuel economic growth and recovery, but also will empower women as leaders and bring about a more diverse, balanced and sustainable economy.

We also know that families and communities continue to suffer from the economic and societal effects of the last few years and may not have extra consumer dollars to spend. That’s why we are calling on consumers to take everyday essentials they use and consciously choose to instead source it from a women-owned business – put simply #MakeOneSwitch.

This year, we ask you to take the #MakeOneSwitch movement one step further. This holiday season, try to help your friends, family and coworkers discover a new favorite Women Owned brand by gifting an essential that will help them make the switch to sourcing more of their everyday needs from Women Owned businesses. Practical gifting (always a winner in our book) meets supporting women entrepreneurs – what is not to love?

Through increased conscious consumerism this fall and holiday season, we can make a measurable impact on women-owned businesses.

Let’s grow the Women Owned movement!

Join the Movement | #MakeOneSwitch

This fall, practice practical gifting and help your friends and family Make One Switch to #BuyWomenOwned to support women-owned businesses.



Let your network know how you plan to Make One Switch to #BuyWomenOwned and support women-owned businesses.

Sample social media posts:

  • For National Women’s #SmallBiz Month, I am making a commitment to Make One Switch to #BuyWomenOwned products this fall to empower women as business leaders and bring about a more diverse, balanced and sustainable economy. Join the movement: https://buywomenowned.com/get-involved/latest-campaign/
  • I stand with WBENC. This fall, join me to Make One Switch to a Women Owned product instead of what you currently use. It’s that easy – and that powerful. #BuyWomenOwned. Join us: www.wbenc.org/buywomenowned
  • Supporting #WomenOwned businesses means investing in women’s economic empowerment, gender equality in business, and sustainable economic growth. Make One Switch to #BuyWomenOwned! Join us: www.wbenc.org/buywomenowned
  • For National Women’s #SmallBiz Month, I am supporting women-owned businesses by replacing one item I already use with the same from a Women Owned business. Make One Switch and #BuyWomenOwned! Join us: https://buywomenowned.com/get-involved/latest-campaign/
  • Next time you are running errands or going shopping, look for the Women Owned Logo. It’s a clear sign that the business has been certified as at least 51 percent owned, operated and controlled by a woman or women. Join the campaign to #BuyWomenOwned https://buywomenowned.com/get-involved/latest-campaign/


Don’t forget to mention us (@BuyWomenOwned) and tag #BuyWomenOwned in your posts showing how you support women-owned businesses and plan to Make One Switch! And then keep a lookout for a share from us too.


Browse the Women Owned website for inspiration on products, businesses and incredible female founders.


Share these graphics on social media to help us build a movement of support for Women Owned businesses. (Click on image below to expand; then right click and save image for use.)

Questions about this campaign? Interested in a partnership? Just want to share how you are making one switch? We would love to hear from you!
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