DIVA International Inc.

Health & Wellness

Founded in 2002 by mother-daughter duo Francine Chambers and entrepreneur and women’s health advocate Carinne Chambers-Saini, DIVA created the original reusable menstrual cup—sparking a global movement toward sustainable, empowered period care. Today, DIVA remains founder-led under Carinne’s leadership.

For more than two decades, DIVA has been breaking taboos and advancing education to redefine menstrual, sexual, and pelvic wellness. As our community evolves, so do we—expanding beyond menstrual care to support every stage of the body’s journey through science-backed innovation and conscious design. Our products are formulated with high-quality, efficacious ingredients and held to DIVA’s™ strict standards for safety—empowering individuals to feel informed, confident, and cared for through every life transition. 

Wellness education and menstrual equity advocacy are rooted in DIVA’s commitment to empower, inform, and care for our community. As an impact-driven organization, DIVA donates 2 percent of revenue in product donations to organizations working to eradicate period poverty. DIVA also offers targeted financial support and employee-driven giveback initiatives, resulting in tangible action toward closing equity gaps and creating meaningful community impact. 

Where to Buy

Today, DIVA reaches consumers in more than 16,000 retail locations across North America, with key partners including Walmart Canada, Shoppers Drug Mart, London Drugs, CVS, and Walgreens, as well as online at shopdiva.com and Amazon, and internationally in Mexico. 

Values & Communities