Firstline Inc.

Beauty & Spa

Firstline Brands® is a time-honored black-owned enterprise, founded in 1986. The Firstline ethos is rooted in the commitment to embrace and accommodate the often-overlooked haircare needs of multicultural groups and hair types. Firstline Brands offers a masterful mix of hairstyling and maintenance essentials, from trend-right to timeless.

Where to Buy

At firstlinebrands.com and at Walmart

Values & Communities