Campaign Partner Spotlight: Meet Alice

This month, as part of our campaign for National Women’s Small Business Month, WBENC is joining forces with other organizations who share our passion for enhancing business opportunities for women entrepreneurs. Today, we’re thrilled to share a guest post from our campaign partner Alice, a free multi-channel platform that helps businesses launch and grow.


Meet Alice

If you’re reading the WBENC blog, you already know a lot about nurturing your business. You took the initiative to get certified as women-owned and went through the process to make it happen. That takes known-how and commitment.

But in order to continue to grow your business, you can never stop learning. That’s where Alice comes in. Alice is a free digital platform that helps business owners at every stage of their company’s growth. Whether you’re looking for information on increasing annual revenue, growing your team, or how to better pitch your business, Alice is here for you. Yes, you specifically.

Alice is designed especially for the New Majority of business owners. Eighty percent of Alice users are female, coming from all walks of life. Whether they’re immigrants, veterans, members of the LGBTQ+ community, or have a disability, all are as unique as you. Alice boosts your business by providing the resources you need, when you need them, and tailors them to you and your business. The more Alice gets to know you, the better she gets at making recommendations.

One of the greatest challenges in any business is garnering the interest of outside parties, whether it’s potential clients, partners, or investors. And it’s a struggle that never really ends. Even if you’ve been selling yourself and your company for years, it’s always a smart idea to refine your pitch. Alice’s resources to help include a step-by-step guide to winning a pitch competition and a webinar about creating a pitch deck.

Perhaps you’re less concerned about pitching, and more concerned about having a successful board meeting. Alice has suggestions, from a story with ideas about how to appoint a board, to articles about preparing a board deck or managing your members.

Looking to connect with other entrepreneurs and share your pain points or successes as they arise? Alice’s Communities allow you to do exactly that. Peer-to-peer discussions enable  you to get answers quickly about day-to-day questions. But Alice’s Communities also host frequent ask-me-anything sessions with big-name experts in the business world, answering questions about their specific areas of expertise, from branding to fundraising.

Alice is built to evolve to your needs  and new resources and opportunities are added every week. Whether it’s regular webinars with experts like SheWorx co-founder and CEO Lisa Wang, competitions for funding from companies like the Bumble Fund or L’Oreal USA, or regular newsletters that keep you abreast of all of the above, as well as events and opportunities that are right for you, Alice is the place for business owners who never stop learning.


Alice ( helps businesses launch and grow.  A free multi-channel platform, Alice guides business owners by providing funding, networks, and services.  Through supporting hundreds of thousands of companies a day in all 50 States, Alice is building the largest community of owners in the country, while tracking data and trends to increase the success rate for entrepreneurs. Co-headquartered in Houston and San Francisco, and founded by Carolyn Rodz and Elizabeth Gore, we believe in business for all by providing access to all owners, including women, people of color, members of the LGBTQ+ community, entrepreneurs with disabilities, people in small towns, immigrants, and every American with an entrepreneurial spirit.

Learn more here.